Why I Focus on Insurance Claim Advocacy Instead of Just Selling Roofs
After years in the roofing industry, I discovered something that changed how I approach my work: helping homeowners navigate the insurance claim process brings me more purpose than just closing sales.
Don’t get me wrong—I still connect homeowners with quality roofing solutions. But I realized my real value isn’t in selling materials or labor. It’s in making sure Colorado Springs property owners don’t get shortchanged by insurance companies that deny legitimate claims, undervalue damage, and leave homeowners on their own against adjusters who do this thousands of times per year.
I’m Gerald Winik, and I work as a roof consultant in Colorado Springs—someone who understands both the roofing and insurance sides of storm damage claims. My goal isn’t just to sell you a roof. It’s to make sure you get the full settlement you’re owed so the repairs get done right.
What I Saw That Changed My Approach
Working in the roofing industry for years taught me how the game is played—and I didn’t like what I was seeing.
Insurance companies have a playbook to minimize claims. Adjusters dismiss legitimate hail damage as “cosmetic.” Wind damage gets blamed on “normal wear and tear.” Homeowners accept lowball settlements because they don’t know what their policy covers or how to push back.
The problem wasn’t that homeowners were wrong about the damage—it was that they didn’t have the documentation or carrier-specific knowledge to prove their case.
Most property owners face insurance claims once or twice in their lifetime. Meanwhile, insurance companies handle thousands annually. That knowledge gap costs Colorado Springs homeowners thousands of dollars every storm season.
I realized I could make a bigger impact by focusing on claim advocacy first, sales second. When homeowners get fair settlements, the roofing work becomes straightforward. When they get shortchanged, everyone loses—except the insurance company.
How I Help Colorado Springs Homeowners
Since 2013, I’ve assisted with hundreds of insurance claims totaling over $22.5 million in documented settlements across Colorado Springs and El Paso County.
Carrier-Specific Knowledge
State Farm handles claims differently than Allstate. USAA has different requirements than Farmers. I’ve worked with every major insurance carrier operating in Colorado Springs. I know their patterns, their policies, and their pressure points.
Professional Documentation
When you have detailed reports with professional photography and technical analysis, adjusters can’t dismiss your claim with vague explanations. I’ve seen the same damage get denied without proper documentation and fully covered when presented correctly.
Local Weather Expertise
I’ve documented damage from every major hailstorm in this region since 2013. I understand how hail patterns differ across neighborhoods, how elevation affects wind damage, and how our temperature swings impact roofing materials.
My Approach: Advocacy First, Solutions Second
I Focus on Your Insurance Claim First
My priority is documenting your damage properly and making sure you get a fair settlement. Once your insurance claim is handled correctly, connecting you with quality contractors to complete the work becomes straightforward.
I Document What’s Actually There
My reputation with insurance adjusters depends on accuracy. When I say there’s compensable damage, they take it seriously because I don’t exaggerate. I’ve told property owners their roofs were fine when they thought they had claims, and I’ve pushed back on adjusters who tried to minimize legitimate damage.
I Speak the Insurance Company’s Language
Years of working with adjusters have taught me exactly what they’re looking for, how they evaluate claims, and which policy provisions work in your favor. I use that knowledge to present your claim in the strongest possible way.
I Connect You With Vetted Contractors
Once your claim is approved, I work with contractors I’ve personally vetted for quality and integrity—specialists for roofing, gutters, painting, windows. You’re not gambling on whoever knocked on your door after the storm.
What You Get When You Work With Me
- Strategic damage assessment — Comprehensive documentation that meets insurance standards
- Carrier-specific claim strategy — Tailored approach based on your insurance company
- Adjuster meeting support — I ensure nothing gets overlooked or minimized
- Vetted contractor connections — Quality specialists who understand claim work
- Ongoing consultation — Support throughout your claim and repair process
What Colorado Springs Homeowners Say
“Gerald’s carrier knowledge made all the difference with State Farm. We had a denied claim that seemed hopeless. Gerald knew exactly which policies to reference and how to present our supplemental documentation. Final settlement was $31,000 more than their initial offer.”
— Sarah M., Briargate
“He told us the truth when contractors were exaggerating damage. After a hailstorm, three contractors said we needed full replacement. Gerald’s assessment showed isolated damage that could be repaired. That integrity matters.”
— Mike T., Monument
“His documentation expertise saved our older roof claim. Insurance companies love denying claims on older roofs. Gerald knew exactly how to document our storm damage to meet Allstate’s requirements for a 17-year-old roof.”
— Jennifer L., Fountain
Let’s Talk About Your Claim
Whether you’re dealing with storm damage, facing a denied claim, or need strategic guidance through the insurance process, I’m here to help.
📞 Call me directly: (719) 210-8699
📧 Email: gerald@winik.io
📍 Serving: Colorado Springs, Monument, Fountain, Security-Widefield, and all of El Paso County