How an out-of-home advertising campaign helped TAMCO experience a dramatic increase in sales
TAMKO wanted to focus on a certain area code after its sales teams’ first attempts to break through were unsuccessful. The number of monthly site visitors, phone calls, and booking engine users all went up thanks to Winik’s efforts.
Average monthly site visits increased from 1000 to 2500
Average weekly calls increased from 30 to130
Average monthly sales increased from 20 to 40
TAMKO Roofing is a leading manufacturer of roofing products in the US, with a significant market share in the industry. According to a report by IBISWorld, TAMKO holds a 3.7% share of the Roofing, Siding & Insulation Wholesaling industry in the United States. Despite competition from other major roofing product manufacturers such as Owens Corning, CertainTeed, and GAF, TAMKO has established a strong presence in the market through product innovation, distribution partnerships, and brand recognition. TAMKO offers a wide range of roofing products including shingles, metal roofing, and underlayment, sold through a network of distributors and dealers across the United States.
TAMKO, headquartered in Kansas, intended to enter a new market but faced fierce competition from well-established producers of roofing materials and other construction goods with a proven track record and a loyal client base. The company needed to develop a strategy to stand out from the competitors and win over clients who were apprehensive to test their products.
Understanding the reasons for the decline in market share and taking appropriate action to address them was crucial for the company to regain its position in the Colorado roofing market. At first, we concentrated on out-of-home advertising. Using a variety of outdoor advertisements, including billboards, posters, bus shelters, and wallscapes. Increased visibility for the company through establishing cooperative ties with emergency response agencies in the area, such as the police, the fire department, and the Red Cross. Tamko was able to raise brand and product recognition, as well as their campaign.
“We were fortunate to collaborate with Gerald on two projects for TAMKO, which involved crafting fresh content and launching our Colorado campaign. Gerald proved to be an exceptional partner, guiding us through the entire process from start to finish. He created a series of ads specifically for a new market and provided valuable advice on strategies for OOH, PPC, SEO, and other areas. We were thoroughly impressed with the results of his efforts.”