Adapting to the ever-changing landscape of roofing advertising is crucial to avoid being left behind.
Stagnating advertising strategies should be replaced by new ones because the way people view ads changes every year, thanks to technological advancements and changes in how people search for information online.
Evaluating and making improvements in the roofing advertising strategy is necessary. The latest roofing advertising trends, including making it easy for leads to take action, social media advertising, speaking to the needs of the customers, including reviews, and going hyper-local, are worth considering.
To gain traction in their local markets, new roofing companies can use pay-per-click ads because people who click on these ads are usually ready to spend money on their services.
Creating well-crafted landing pages and targeting ads on Facebook and Instagram ads to specific demographics will be useful. Moreover, the ad must focus on solving a customer’s problem and convey that you can do it better than the competition.
Reviews should be included in digital ads to enhance trustworthiness, and hyper-local marketing should be used to prove your company’s local stature. Finally, it’s wise to work with professionals to increase lead conversion rates.
Roofing advertising is an ever-shifting beast that you must adapt to or else get left in the dust. If your roofing advertising strategy stagnates, it’s time for a change.
The fact is that the way people view your ads changes almost every year. With new technological advances and changes in how people search for information online, advertising also shifts. Now is the perfect time to evaluate your current roofing advertising strategy and see where you can make improvements.
In the following post, I will discuss the latest roofing advertising trends to help you stay ahead of the curve.
Strategy #1 – Simplify the Process
If you’re a young roofing company trying to establish a local presence, pay-per-click ads are a great way to attract potential customers who are actively looking for your services online. However, it’s not enough to just run ads. You need to ensure that your ads and landing pages are designed to make it easy for interested customers to take action.
To do this, your landing pages should include important information such as an appointment form, your business phone number, hours of operation, location map, and links to the services you offer. These details will provide qualified leads with everything they need to know to make a decision and move further down the sales funnel.
Strategy #2 – Leverage Social Media Advertising
Social media advertising is a powerful and cost-effective way to reach potential customers in 2023. With over 2 billion active Facebook users, it’s an excellent platform to advertise your roofing business. The best part is that you can target your audience by demographics, location, and other parameters to ensure that your ads are seen by the people who are most likely to need your services.
Social media advertising is also an effective way to connect with your audience on a personal level. Your ads can be crafted in a way that resonates with people who are interested in roofing services.
Strategy #3 – Address Customers’ Needs
To make your advertising effective, you need to convey to your audience that you can solve their problems. Regardless of the advertising platform you use, it’s essential to let potential customers know that you have the expertise to help them. However, it’s not enough to offer a solution; you also need to demonstrate that you can provide an agreeable and positive experience for your customers.
For example, if someone needs a hole in their roof repaired, your ad should focus on how you can fix the problem and how your service is better than the competition. By addressing both the pain point and differentiating qualities, you can demonstrate that you are the best choice for your customers.
Strategy #4 – Include Customer Reviews
Incorporating positive customer reviews into your digital ads is a great way to increase your credibility and trustworthiness. Studies have shown that the majority of consumers are more likely to trust ads that include customer reviews. Including at least one customer testimonial in your 2023 roofing ads can be a powerful tool to convince potential customers to choose your business.
However, be careful not to let the review dominate the ad. Your ad still needs to convey all the important information that customers need to make a decision.
Strategy #5 – Target Your Local Market
Roofing is a hyper-local market, which means that customers prefer to work with a company that they perceive as part of the local community. To take advantage of this, you should focus on hyper-local targeting in your advertising efforts. Both Google and Facebook ads allow you to target your ads to local consumers in your primary service areas.
Yet being a member of the community you are targeting is not enough. Hyper-local content and indicators are essential for establishing your company’s credibility in the local market. Your Google Ad landing page, for instance, should include case studies of recent work you’ve done in the neighborhood you are targeting as well as positive reviews from them.
Work With a Professional
If you’re wondering whether advertising is different in 2023 than it was in 2022, the answer is “yes.” This is because advertising trends and techniques are in a perpetual state of evolution, and subtle nuances are everchanging as well. To be competitive, businesses need to keep up with the newest advertising strategies and respond to changing market circumstances.
If you’re new to marketing your roofing company, it’s recommended to seek the help of an professional. By investing in professional roofing advertising and marketing services, you can considerably increase your lead conversion rates.
I specialize in helping roofers market their businesses. I only focus on roofing, so I am exceptionally qualified to help you win more customers. This is what i put my blood, sweat, and tears into. Sometimes, I’ll even hit the pavement with my favorite clients.