What Is a Claim Denial?

Last Updated: January 2025 | Category: Insurance Glossary

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Claim Denial Definition

A claim denial is your insurance company’s decision to reject your request for payment or reimbursement for covered damages. When an insurance carrier denies your claim, they’re stating they will not pay for the damage you’ve reported, based on specific policy provisions, exclusions, or findings from their investigation.

In simple terms: A denial means the insurance company reviewed your roof damage claim and decided not to pay—at least not initially.


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How Insurance Claim Denials Work

When you file a roof insurance claim in Colorado Springs, your insurance company investigates to determine if the damage is covered under your policy. A denial occurs when the carrier concludes they’re not obligated to pay.

The Denial Process

  1. You file a claim reporting storm damage to your roof
  2. Adjuster inspects your property and documents findings
  3. Insurance company reviews adjuster report, policy provisions, and damage evidence
  4. Denial issued if they determine damage isn’t covered or doesn’t meet policy requirements
  5. Denial letter sent explaining specific reasons for rejection

Insurance companies must provide written documentation explaining why they denied your claim. This denial letter is critical—it tells you exactly what policy provisions they’re citing and gives you the information needed to appeal.

What Happens After a Denial?

A denial isn’t always final. Colorado homeowners have several options:

  • Appeal the denial with additional documentation
  • Request a re-inspection with better evidence
  • File a supplemental claim if additional damage is discovered
  • Invoke appraisal clause if disputing damage extent (not coverage)
  • File a complaint with Colorado Division of Insurance
  • Pursue legal action if the denial violates your policy or Colorado law

Most denials can be challenged successfully with proper documentation and carrier-specific knowledge.


Common Reasons for Roof Claim Denials in Colorado Springs

Insurance companies deny Colorado Springs roof claims for specific reasons. Understanding these common denial justifications helps you avoid them or challenge them effectively.

1. Pre-Existing Damage

The claim: “This damage existed before the covered loss occurred.”

Adjusters frequently classify legitimate storm damage as pre-existing wear and tear to avoid payment. This is one of the most common denial reasons in Colorado Springs because:

  • Older roofs show aging alongside storm damage
  • Adjusters assume all deterioration is pre-existing
  • It’s difficult to prove exactly when damage occurred

How to challenge: Document that damage patterns match the specific storm event. Hail damage creates distinct impact craters; wind damage shows directional patterns. Professional documentation distinguishes storm damage from aging.

2. Insufficient Storm Damage

The claim: “We didn’t find enough damage to warrant replacement.”

Insurance companies often claim damage is isolated, cosmetic, or insufficient to compromise roof function. They may acknowledge some damage exists but argue it doesn’t meet the threshold for coverage.

How to challenge: Comprehensive documentation showing damage density, multiple roof facets affected, and functional impact (not just appearance). Different carriers have different thresholds—knowing your carrier’s standards is critical.

3. Maintenance Issues

The claim: “Damage resulted from lack of maintenance, not a covered peril.”

Carriers deny claims when they determine damage resulted from poor maintenance rather than storm events. Common maintenance-related denials include:

  • Moss or algae growth causing deterioration
  • Clogged gutters leading to water damage
  • Missing or damaged flashing not repaired
  • Ventilation issues causing premature aging

How to challenge: Prove the storm event caused or significantly worsened the damage. Even if maintenance was imperfect, storm damage is still covered if it’s the primary cause of loss.

4. Cosmetic Damage Only

The claim: “The damage is cosmetic and doesn’t affect roof function.”

One of the most frustrating denials for Colorado Springs homeowners. Adjusters claim hail damage that’s clearly visible is merely “cosmetic” and doesn’t compromise the roof’s waterproofing or lifespan.

The reality: Granule loss, shingle bruising, and impact craters—while appearing “cosmetic”—reduce roof lifespan and compromise performance. These constitute functional damage under most policies.

How to challenge: Document how damage affects roof function and expected lifespan. Reference policy language defining “functional damage” vs. “cosmetic damage.” Many policies don’t actually exclude cosmetic damage—carriers just claim they do.

5. Policy Exclusions

The claim: “This type of damage is specifically excluded from your policy.”

Legitimate policy exclusions include:

  • Normal wear and tear
  • Gradual deterioration
  • Faulty workmanship or materials
  • Intentional damage
  • Earth movement (unless earthquake coverage purchased)

How to challenge: Verify the exclusion actually applies. Adjusters sometimes cite exclusions that don’t match your damage. Review your actual policy language—not what the adjuster claims it says.

6. Missed Filing Deadline

The claim: “You didn’t file within the policy’s required timeframe.”

Colorado homeowner policies typically require filing within 1-2 years from the date of loss. Missing this deadline can result in automatic denial regardless of damage legitimacy.

How to challenge: Difficult, but possible if you can prove:

  • You didn’t discover damage until recently (hidden damage exception)
  • Carrier delayed processing unreasonably
  • You relied on carrier misrepresentation about deadlines

7. Documentation Deficiencies

The claim: “Insufficient evidence to support your claim.”

Carriers deny claims when documentation doesn’t meet their standards:

  • Photos don’t clearly show damage
  • No measurement or technical analysis
  • Damage patterns don’t match reported storm date
  • Missing collateral damage evidence

How to challenge: Supplement with professional documentation. This is where roof consultants with carrier-specific knowledge excel—they know exactly what each insurance company requires.


Understanding Your Denial Letter

When your claim is denied, you’ll receive a formal denial letter. This document is critical for challenging the decision.

What Denial Letters Must Include

Colorado law requires insurance companies to provide:

  • Specific denial reasons – Vague explanations like “insufficient damage” aren’t adequate
  • Policy provisions cited – Exact policy sections they’re relying on
  • Your appeal rights – How to challenge the denial and deadlines
  • Contact information – Who to contact with questions
  • Colorado Division of Insurance notice – Your right to file a complaint

Red Flags in Denial Letters

Watch for these issues that may indicate an improper denial:

  • Generic language – “Pre-existing condition” without specifics about what’s pre-existing
  • Misquoted policy provisions – Citing sections that don’t actually support their denial
  • Contradictory statements – Acknowledging damage but denying it’s covered
  • Missing required elements – No appeal process explained or policy sections cited
  • Incorrect damage assessment – Claims about roof age, material type, or damage extent that are factually wrong

Types of Denials in Colorado Springs Roof Claims

Full Denial

The insurance company rejects your entire claim, paying nothing. They’re stating no covered damage exists or the damage falls under a policy exclusion.

Partial Denial

The carrier approves some damage but denies other aspects. Common examples:

  • Approves shingle replacement but denies decking coverage (claiming it’s pre-existing)
  • Covers wind damage but denies hail damage from the same storm
  • Pays for some roof facets but not others

Lowball Settlement (Underpayment)

Technically not a “denial,” but effectively denies you full coverage. The carrier approves your claim but calculates a settlement far below actual repair costs.

Examples include:

  • Excessive depreciation on older roofs
  • Missing line items (flashing, ice and water shield, code upgrades)
  • Underestimating square footage or material requirements
  • Using outdated pricing in Xactimate

How to Challenge a Denied Roof Claim in Colorado Springs

Most claim denials can be successfully appealed with proper documentation and persistence. Here’s the strategic approach:

Step 1: Review the Denial Letter Thoroughly

  • Identify the specific denial reason(s)
  • Note which policy provisions they’re citing
  • Check for factual errors (roof age, material type, storm date)
  • Verify they followed proper procedure

Step 2: Gather Additional Documentation

Address the denial reasons with evidence:

  • For pre-existing damage claims: Document storm patterns, before/after comparisons if available, weather reports from the date of loss
  • For insufficient damage claims: Professional inspection showing damage density, multiple facets affected, functional impact
  • For maintenance issues: Maintenance records, previous inspection reports, proof storm damage is primary cause
  • For cosmetic damage claims: Technical analysis showing functional impact, policy language defining “functional” vs. “cosmetic”

Step 3: Submit a Formal Appeal

Write a detailed appeal letter addressing each denial reason:

  1. Reference your claim number and policy number
  2. State you’re formally appealing the denial
  3. Address each denial reason specifically with contradicting evidence
  4. Cite policy provisions that support your position
  5. Include professional documentation (inspection reports, photos, technical analysis)
  6. Request re-inspection if original inspection was inadequate
  7. Set deadline for response (30 days is reasonable)

Step 4: Escalate If Necessary

If the internal appeal fails:

  • Request supervisor review – Go above the adjuster to claims management
  • Invoke appraisal clause – If disputing damage extent (not coverage), appraisal is faster than litigation
  • File complaint with Colorado Division of Insurance – State regulator can pressure carriers on improper denials
  • Consult attorney – For bad faith denials or if carrier is violating Colorado law

Step 5: Know Your Timeline

Colorado insurance regulations require carriers to:

  • Acknowledge claims within 10 business days
  • Accept or deny claims within 30 days (unless legitimate delay)
  • Respond to appeals within reasonable timeframes

Document all communication dates. Unreasonable delays can support bad faith claims.


Real Denial Examples from Colorado Springs Claims

Example 1: American Family “Pre-Existing” Decking Denial – Overturned

Initial situation: Mrs. Close filed a hail damage claim. American Family approved shingle replacement but denied $10,000 in rotted decking coverage, claiming it was pre-existing.

Challenge strategy:

  • Documented relationship between hail impact and decking deterioration
  • Referenced American Family’s policy provisions on “discovered damage during covered repairs”
  • Provided technical analysis showing storm event exposed hidden damage
  • Coordinated in-person adjuster inspection during tear-off

Result: Denial overturned. American Family approved full $10,000 decking coverage within 30 days.

Read the complete case study →

Example 2: State Farm “Insufficient Damage” Denial – Partial Approval

Initial situation: Homeowner filed claim after August 2023 hailstorm. State Farm adjuster found “isolated damage” on only two roof facets, denying full replacement.

Challenge strategy:

  • Professional re-inspection documenting hail hits on all roof facets
  • Collateral damage evidence (damaged gutters, vents, siding) proving storm severity
  • Weather service hail report showing 2-inch hail in the neighborhood
  • Test square revealing hidden damage not visible from ground

Result: State Farm re-inspected and approved full roof replacement, increasing settlement by $18,000.

Example 3: Allstate “Cosmetic Only” Denial – Overturned

Initial situation: Allstate acknowledged visible hail damage but classified it as “cosmetic only,” denying the claim for a 12-year-old roof.

Challenge strategy:

  • Documented functional impact: granule loss exposing asphalt layer to UV damage
  • Referenced Allstate’s policy definition of “functional damage”
  • Provided manufacturer specifications showing granule loss reduces expected lifespan
  • Cited Colorado court precedents on “cosmetic damage” exclusions

Result: Allstate reversed position, reclassifying damage as functional and approving full replacement.


Common Questions About Insurance Claim Denials

Can my insurance company deny my claim even if I have damage?

Yes. Having damage doesn’t automatically mean you have a covered claim. Insurance only pays for damage that:

  1. Results from a covered peril (hail, wind, fire, etc.)
  2. Occurred during your active policy period
  3. Doesn’t fall under a policy exclusion
  4. Was reported within required timeframes

If your damage is from normal aging, poor maintenance, or pre-existing issues, carriers can legitimately deny coverage—even if damage exists.

How long do I have to appeal a denied claim in Colorado?

There’s no specific statute mandating appeal deadlines, but practical limits exist:

  • Internal appeals: Submit within 30-60 days for best results. Carriers may refuse to reconsider after extended delays.
  • Appraisal: Typically must be invoked within your policy’s suit limitation period (often 2 years from denial)
  • Litigation: Colorado’s statute of limitations is generally 2 years from the date of denial
  • Division of Insurance complaints: File within a reasonable timeframe (within 1 year is advisable)

Don’t wait. Evidence degrades, witnesses forget details, and carriers become less willing to reconsider over time.

Will appealing a denial raise my insurance rates?

No. Colorado law prohibits insurance companies from raising rates or canceling policies solely because you appealed a denial. Exercising your appeal rights is protected.

However, successfully overturning a denial and receiving payment does count as a paid claim, which could affect future rates (just as if they’d approved initially).

Do I need a lawyer to appeal a denied claim?

Not necessarily. Many denied claims can be successfully appealed with:

  • Professional roof consulting and documentation
  • Understanding of carrier-specific policies and procedures
  • Proper evidence gathering and presentation

Consider an attorney when:

  • Internal appeals have failed
  • The denial appears to be in bad faith
  • Your claim value exceeds $50,000
  • The carrier is violating Colorado insurance law
  • You’re uncomfortable navigating the appeal process

Start with professional claim advocacy. If that’s unsuccessful, attorneys can escalate legally.

What’s the difference between a denial and a lowball settlement?

Denial: The insurance company refuses to pay anything, stating you have no covered claim.

Lowball settlement: The carrier acknowledges you have a covered claim but significantly undervalues the damage, offering far less than actual repair costs.

Both require challenges, but the strategy differs:

  • Denials: Challenge the coverage determination itself
  • Lowball settlements: Challenge the damage assessment or cost calculation (often through appraisal)

Can insurance companies deny claims because my roof is too old?

It depends on your policy type:

  • Replacement Cost Value (RCV) policies: Cannot deny based solely on age if you have covered storm damage. They’ll depreciate the payout, but must still cover legitimate damage.
  • Actual Cash Value (ACV-only) policies: Same principle—age affects payout amount but doesn’t eliminate coverage for covered perils.
  • Limited coverage endorsements: Some policies for very old roofs (20+ years) may limit coverage to ACV or have roof exclusions. Check your policy.

Carriers sometimes incorrectly deny older roof claims by claiming age equals pre-existing condition. This is often challengeable—storm damage is storm damage regardless of roof age.


  • Appeal – Formal challenge to an insurance company’s claim decision
  • Appraisal Clause – Policy provision for resolving disputed claim values
  • Pre-Existing Condition – Damage that existed before the covered loss
  • Exclusion – Specific situations not covered by your policy
  • Bad Faith – When insurers wrongfully deny valid claims
  • Supplemental Claim – Additional claim when more damage is discovered

Need Help Challenging a Denied Roof Claim?

Claim denials are frustrating, but they’re not always final. Most Colorado Springs homeowners can successfully appeal denials with proper documentation and carrier-specific knowledge.

Professional claim advocacy helps you:

  • Understand why your claim was denied
  • Gather evidence to challenge the denial
  • Navigate carrier-specific appeal processes
  • Present documentation adjusters can’t dismiss
  • Escalate through proper channels if internal appeals fail

Whether your claim was denied for pre-existing damage, insufficient evidence, maintenance issues, or cosmetic classification, carrier-specific expertise makes the difference between accepting the denial and getting the settlement you’re owed.

📞 Call to discuss your denied claim: (719) 210-8699
📧 Email: gerald@winik.io


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Gerald Winik
I've been knocking on doors and climbing ladders as a roofer in Colorado Springs since 2012. While heights may not be my favorite, my passion for helping people keeps me climbing. When I'm not consulting, you can usually find me far away from roofs on a tropic island.

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