The success story of a roofing company’s strategy based on direct mail.
The owner of Eco Roof, Colorado’s premier residential and commercial roofing service, sought to increase revenue during the off-season after launching an outdated marketing plan. Due to Winik’s efforts, monthly inquiries, inspections, and sales have all increased.
Increase (off season)
Average monthly calls increased from 30 to 45
of Inspections (off season)
Average monthly inspections increased from 25 to 60
Increase (off season)
Average monthly sales increase from 10 to 25
Anyone can install a roof. After finishing high school in Colorado, two friends worked summers together for an accomplished roofer, gaining the experience and confidence needed to start a roofing business on their own. Word spread quickly, meeting their goals. But in the end, it’s the relationships that matter most to ECO Roof. They see opportunity— to make a difference in the lives of tens of thousands of people from communities— from workers to partners to roofing customers to vendors and suppliers, who have come to them for help. ECO Roofs’ focus is always on the bigger picture.
To expand the market for brand-new residential roofing systems beyond traditional marketing channels such as door-to-door canvassing, billboards, and radio commercials. Have you ever tried selling roofs and roofing installations to suburbanites? It’s not easy at the best of times, but during a recession, when you couldn’t get rid of real estate for love or money and mortgage companies were taking over homes left and right, selling new roofing systems for the homes was a real challenge. Yet, it was done.
Dear Neighbor: With your permission, I am going to make an inspection of your roof to determine — at my own risk and expense — what elements are damaged, what you need for a stronger, healthier, more reliable—roofing system.
Remember, this will not cost you a penny or obligate you in any way. I am going to do this inspection just to show how little is needed to repair or replace your roof with a new dependable roofing system.
You see, the roof gets ultraviolet rays, causing aging, wrinkling, and loss of elasticity, such as your skin does. Let your body get too much sun and the results are quickly apparent in dry skin, blisters, and disease. Let the roof on your home exposed to too much sun will corrode, leak, crack, and quickly lose longevity. But that condition can be quickly corrected — the best solution easily applied — once you have determined what the trouble is.
Will you let us inspect your roof and send you a report WITHOUT COST OR OBLIGATION TO YOU? Bob Stone of Colorado Springs, CO. wrote: “Never in a million years would I have guessed that scheduling a roof inspection with a professional would be so painless. Thank you very much for your analysis; we were able to get our roof replaced almost for free as a direct result of your findings.”
Just your name on the enclosed card will bring you a FREE inspection of your roof’s condition, with clear directions on what steps are needed to be taken now damage.
“I had the pleasure of working with Gerald on several marketing projects for us: Writing new copy and a sales letter that scaled our business through the roof. Winik was amazing – he guided us through the entire process, then advised on other strategies.”