Phase 1 – Discovery
Discovery involves gathering information about your business, identify critical pain points, and taking an inventory of what strategies are working well and where there’s room for improvement. This phase typically lasts one week in total.
Screening and Questionnaire
Don’t worry, I do my homework. If your company is established and has an existing site, I can find most of the initial information I need. Otherwise, all I really need is a brief summary of your company’s services and target audience.
Don’t give me a fancy corporate prospectus, I just need 3-5 sentences summarizing your business to get you started.
I will make you a personalized video summarizing my findings.
The video is a courteous way of showing you on your screen exactly what I plan on doing and how I plan on doing it. Watch it as many times as you want and share it with whoever needs to see it.
In other words, the video is my “pitch” and you don’t feel pressured to say immediately “yes” or “no”, that’s my way of building trust.
Video length: 5-10 minutes
Introductory Call (10-15 minutes)
Once you receive the video it’s time to hop on a call. During this call I’ll review the information I’ve gathered, advise you on recommended services, and discuss pricing estimates.
We may recommend a full-service digital marketing campaign, or two-three consultations. These suggestions are based on what I understand to be your major problems and objectives for your company.
If something doesn’t sound right, speak up! Let me know how I can best serve you long-term.
Phase 2 – Planning and Design
Next, I’ll come up with a vision for what needs to be done in order to maximize your marketing strategy. Proposals, payments, vision boards, and getting login details are part of this phase. This typically takes 1-2 weeks.
A proposal will be sent to you with everything you’ll need to get started.
- Scope of work
- Timeline and priorities
- Terms of service
- Signatures and authentication
Payment and Onboarding
Once I receive the payment, you’ll be sent a confirmation email or courtesy call within one business day.
In the same email or an in a separate email you will receive instructions of what we need to begin.
Some items include:
- Photos and videos about your business.
- Website and social media logins.
- Credentials, affiliations, publications, etc.
Whether it’s SEO, website design, or general consulting, I’ll thoroughly research your competitors, and devise an expert strategy to bring your business to the top of Google and outperform the other businesses in your area.
You can feel confident knowing that a expert is using the latest marketing trends and tools to come up with a master plan for your company’s long-term success.
Establishing Vision and KPIs
Where does your company go in five years? What size does it become? What’s the reason you’re in business and how do I measure that?
This can be the trickiest part of the whole campaign so don’t worry if you feel stuck. My consultants will help you come up with a vision for your brand and implement that vision into your website, and other digital platforms.
I’ll come up with key performance indicators (KPIs) to analyze your company’s growth throughout the campaign
Phase 3 – Implementation
Now comes the best part… implementing your campaign. I’ll swiftly take your vision and newly found strategy and implement it throughout your digital platforms. I’ll revamp your website, maximize valuable keywords, and setup reliable tracking software to measure your performance.
Analytics and Tracking
I will install tracking software such as Google Analytics, Ahrefs API, and Google Search Console to get reliable data on where your customers are coming from, how they’re finding you, and how we can best capture their attention.
I’ll share access to these numbers with anyone else on your team or any third-party.
On-Page Design & Optimizations
Here’s where I’ll revamp your website and social media profiles depending on the scope of work.
Keyword optimization, design enhancements, new articles, etc., are all components of the implementation phase.
Outreach and Other Marketing Essentials
If SEO is determined to be necessary for your company, then I’ll reach out to other sites to build backlinks that point right back to your company. A backlink is a fancy way to say “Website A” points to your company’s site.
Phase 4 – Feedback and Customer Review
You’ll be asked to give us a rating on how I’m doing, what we can improve on and to provide your feedback. I encourage you to speak up and let me know how we can best serve you and your company’s needs. I’ll also give you detailed insight and advice to further develop your brand.
Detailed reports will be sent straight to your inbox.
These reports will include who’s finding your website, where they’re coming from, any positive or negative trends, and have our expert feedback clearly listed.
Graphs, charts, and other visuals are made to make the digestion of our reports easier.
What am I doing well? What can I do to improve?
How can I improve?
Would you be able to leave me a review so that other businesses can see the work I’m doing?
Check-ups and Courtesy Calls
How’s your business doing? What problems are you and your team still facing?
Once in a while I’ll reach out to see how your company is doing and what we can do to resolve these challenges.
Phase 5 – Repeat and Adjust
Finally, it’s time to evaluate if repeating our work is necessary. You may find your company is satisfied with the new website, logo, and branding strategy and decide to put a hold on further marketing activity. Or, you may decide to pursue your company’s growth and retain our firm for a longer period of time.
Schedule a Consultation